Kathleen M. Hosfeld, President

Kathleen Hosfeld designs strategies, brand and marketing programs to build highly profitable relationships of trust, loyalty and mutuality between her clients and their customers. Using research-based customer insights and team strategy processes, she has guided companies, as one client said, to “do a great deal more than we expected and achieve unexpectedly positive results.” Her clients have included Fortune 500 and middle market companies, social venture and non-profit organizations.

She offers more than 20 years experience as a strategist and coach, building strategic capacity across and within lines of business with her distinctive synthesis of marketing and strategy. She holds concentrated expertise in financial services marketing, including programs for marketing to high net worth individuals, technology, health care, education and training. She has provided strategic services to sustainability-based products and organizations since the mid 1990s. A pioneer of holistic marketing practices, she has designed integral programs that reflect systems thinking and recognize multiple perspectives (practices now called stakeholder marketing).

Hosfeld is a guest speaker to MBA and undergraduate students on ethics, marketing and entrepreneurship at universities such as Seattle University, Pacific Lutheran University and the University of Washington. She has presented interactive workshops on strategy and marketing independently and in partnership with chambers of commerce.

She was a contributor to the Center for Ethical Leadership’s study, "The Leadership of Sustainability." With Jenny Mish she wrote "Marketing Before and After Sustainability," a summary of best practices beyond "green marketing." She writes about the emerging model of marketing practiced by high-performing sustainable organizations at Listening | A Strategy and Marketing blog.

Hosfeld has served on the Board of Directors for ArtsEdWashington and Annex Theater, and as a committee member of the Board of the Seattle Youth Symphonies. She provides pro bono consulting services to arts and other non-profit organizations.