Jenny Mish, PhD, Associate

Jenny Mish is an Assistant Professor of Marketing at the University of Notre Dame, where she teaches Marketing and Sustainability, and Principles of Marketing. Her research investigates the development of sustainable markets. Her dissertation examined sustainability-related food product standards and the centralizing and decentralizing forces in sustainable market development. Key findings include three marketing strategies that firms use to address customer trust issues related to sustainability. She has also studied pioneering triple-bottom line firms, values-based consumers, innovative currency systems, value-added agriculture, food marketing in schools, and the cultural impacts of food globalization in India.

Mish's management and strategic planning clients have included business, community and non-profit organizations. She is skilled in facilitation, strategic questioning, collaboration, community-based social marketing, and qualitative research methods. She is a comprehensive yet detail-oriented critical thinker, who helps organizations develop systemic integrity and innovation.

After a first career in non-profit program development, Mish recognized her passion for macro systemic change toward an economy that works for everyone, and returned to academia. Her lifelong commitment to service and sustainability began in childhood with her family's dedication to a natural food cooperative offering social and environmental programming. She has since served on a Community Food Assessment Advisory Board, launched a Net Impact Professional Chapter, and collaboratively organized a conference on values and wealth. She is trained in Doug McKenzie-Mohr's approach to Fostering Sustainable Behavior, and she is certified by the Institute for Cultural Affairs as a Technology of Participation Facilitator.

She holds a PhD from the University of Utah, and MBA from the University of Montana, and a BA from Arizona State University.