
Workshops
Hosfeld & Associates offers the following workshops to the public and to private groups on a customized basis:
Strategy & Marketing: Breaking Down SilosUpcoming Dates: Contact us to schedule Siloing is a phenomenon that affects the quality of business processes in many settings. When companies silo marketing and strategy, it can affect ethics and the bottomline. We are passionate about how the right approach to strategy can help companies market more efficiently, effectively and ethically. This workshop for marketing managers and senior executives provides a framework and tools for bringing strategic and marketing planning together, honing sustainable competitive advantage, and addressing climate change and other social and environmental issues (Select Title for more information) Green Trends -- Strategy with a Capital or Small "S"?Upcoming Dates: Contact us to schedule Offered as a on-site workshop or formatted for conferences.
What is the significance of trends for green business, social justice and sustainability for organizational and marketing strategies? How do you know? (Select title for a detailed description of this workshop). Mission-Based Environmental ScanningUpcoming Dates: Contact us to schedule. This workshop is offered as an onsite, retreat format or conference format.
Environmental scanning is a fundamental component of strategy development and implementation. A key aspect of incorporating social or environmental mission into your organization is articulating how your organization will create positive change. Other organizations may be working to address the same issue or challenge you seek to address how does your work complement or compete other approaches? (Select title for a detailed description of this workshop). A Systems View of Marketing ManagementUpcoming Dates: Contact us to schedule. Offered as a on-site workshop or formatted for conferences.
There comes a time when you realize brands are more than logos; marketing is more than your last advertising campaign; competing and collaborating both require confidence in your strengths; marketing is not something you do to other people its a way of thinking and behaving. These insights note a profound shift in perspective to a systems view of marketing and its management within your organization. (Select title for a detailed description of this workshop). Telling Our StoriesUpcoming Dates: This workshop is offered as an onsite or in a retreat setting.
How do we renew our souls as we engage with customers and other stakeholders? The meaning and purpose of our work are found in our own personal stories. In this workshop, we focus on telling our own personal stories about our work and its role in our lives. (Select title for a detailed description of this workshop).
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