Marketing Audits and Assessments

We begin each client relationship with an assessment or an audit. We also conduct assessments on a stand-alone basis. Similar to a 360-degree employee evaluation, assessments examine the three dimensions of a client's situation: clients, competitors and our client's company itself. They evaluate the current state of our clients' marketing against their stated objectives. An assessment typically covers:

What makes our assessments unique is the approach to customer research, which is a dialogue between our clients and their customers. See Customer Dialogue. Assessments conclude with a series of recommendations for change to increase efficiency, effectiveness and achieve growth objectives.