Values-Based Marketing Services
Marketing Audits and Assessments
Strategy Development
Marketing Plans and Growth Strategies
Customer Dialogue
Hosfeld Custom Consulting
Specialized Skills and Experience
Facilitation for Marketing and Strategic Planning
Workshops


Marketing Audits and Assessments

We begin each client relationship with an assessment or an audit. We also conduct assessments on a stand-alone basis. Similar to a 360-degree employee evaluation, assessments examine the three dimensions of a client's situation: clients, competitors and our client's company itself. They evaluate the current state of our clients' marketing against their stated objectives. An assessment typically covers:

  • Your clients' needs and perceptions
  • Your competitive environment
  • Main competition
  • Industry trends
  • Your company strengths and weaknesses
  • Alignment of values and purpose
  • Clarity of business strategy
  • Employee practices and perceptions
  • Planning practices
  • Your existing marketing programs and materials


  • Assessments and Audits

    What makes our assessments unique is the approach to customer research, which is a dialogue between our clients and their customers. See Customer Dialogue. Assessments conclude with a series of recommendations for change to increase efficiency, effectiveness and achieve growth objectives.


     

     

    Services | Experience | About Us | Gatherings | Resources | News and Publications | Sitemap | Home
    © 2006 Hosfeld & Associates Inc. All rights reserved. 800-277-8389. Click Here to email
    Are you looking for Hosfeld Artist Management