Specialized Skills and Experience

Within the range of our marketing consulting services, Hosfeld & Associates offers the following specialized skill sets:

Web Marketing: Web sites have migrated from mere digital advertising to an integral place in organizations' operations. As a result, they become the driver for internal and external marketing change. Our holistic approach allows us to help clients construct or redesign Web sites from multiple stakeholder perspectives. Our team of designers, programmers and other technical specialists implement strategic branding and functionality, and provide training and support to optimize the client's return on investment. We also offer comprehensive content management system design (administrative tools) so that clients can maintain the freshness of the content of their Web site themselves over time.

Industry Specialization

Services and Financial Services Marketing. We offer clients more than 18 years experience in the marketing of services and other intangibles. We have concentrated expertise working in financial services. Our clients have included banks, thrifts, mutual funds,

insurance, financial consultants, financial software, investment banks, merchant banks and more. We also specialize in programs that market financial services to high net worth individuals.

Arts Marketing. We offer 15 years experience working with classical and vernacular music, theater and other arts organizations, and the promotion of individuals, festivals and programs.

Our affiliated company Hosfeld Artist Management represents a select number of artists and ensembles. See www.hosfeldartists.com

Nonprofits and Social Entrepreneurship. We help for-profits become more mission driven. But we also work with non-profits to find social entrepreneurship opportunities that will help them achieve financial sustainability.