Marketing experiences, services and intangibles
Hosfeld & Associates' concentrates its strategy, marketing and coaching work on organizations that deliver experiences and services—financial services, business services, education and training, health and wellness, and the performing arts. Working with the unique requirements of “intangibles,” we help clients identify and preserve the intellectual capital that is the basis of their “unequal advantage.”
Our team has worked with financial services companies of all stripes – banks, thrifts, mutual funds, merchant banks, money managers, insurance companies, investment bankers-- as well as real estate developers in the development and implementation of strategy and marketing programs.
We have concentrated expertise in working with clients to implement organizational strategies that serve high net worth (HNW) individuals. We have developed NW programs, alone and with partner organizations, for banks, advisory and investment banking firms, and money managers. We offer an integrated suite of services for working with clients to develop these programs.
For a representative list of financial and services clients, work samples and client testimonials, visit our Experience page.
Performing Arts Marketing
For more than 15 years we have provided strategy, marketing and coaching services in support of arts organizations and arts entrepreneurs. We have coached founders in launching new arts organizations and artistic projects. We have worked with a variety of theater and performing arts organizations to conduct strategy and marketing assessments, facilitate planning and coach implementation of projects and programs. We have designed programs to promote individual artists, festivals and arts programs. We bring sensitivity and experience to the challenge of balancing artistic vision and goals with objectives for growth and financial sustainability.
For a representative list of arts clients, work samples and client testimonials, visit our Experience page.
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