Hosfeld & Associates and the strategy-aligned organization.

Hosfeld & Associates provides strategy, marketing and coaching services to organizations in the Pacific Northwest and across the United States. We enhance clients’ performance by helping them get traction on their most important objectives.

Since 1989, Hosfeld & Associates has been a trusted advisor and strategist for hundreds of organizations. We have launched, grown and sustained a diverse spectrum of organizations and special projects. Our services and expertise help clients map clear paths to higher goals. Through coaching and other support services, we assure clients of follow-through and implementation.

Latest News

The Isolated Leader in Adaptive Change

Bring up the terms “technical change” and “adaptive change” and many leaders will nod in recognition. Most can recognize when they are in technical or adaptive territory. Frequently however, leaders fail to match their leadership approach to the type of change that is needed. Full Article:
Listening Blog: Holding All the Cards: The Isolated Leader in Adaptive Change

New Workshop/Retreat Offered on Purpose and Strategy

Executive and leaders interested in exploring the benefits of organizational purpose and purpose-informed strategy will find our workshop an inspiring introduction and orientation.

Building on the insights of such books as Firms of Endearment and It's Not What You Sell, It's What You Stand For, this retreat/worship explores the business case for purpose-based leadership and strategy as well as the key aspects of integrating purpose into organizational planning, operations and culture.
From Vision to Opportunity: Cultivating Purpose‐Driven Strategy & Leadership

Dialogue: The Conversational Nature of Marketing and Strategy

Increasingly strategy and marketing must take into account what poet David Whyte refers to as the "conversational nature of reality." Read more:
Listening Blog: Dialogue

More News

Research Report: Leadership of Sustainability

“The Leadership of Sustainability: A study of characteristics and experiences of leaders bringing the ‘triple-bottom line’ to business,” was created for the Center by Pat Hughes, Senior Associate and Project Director, with contribution from Kathleen Hosfeld, Special Projects Consultant.

"Marketing, Sustainability and Organizational Capacity for Complexity"

Hosfeld & Associates' Jenny Mish and Kathleen Hosfeld presented the paper "Marketing, Sustainability, and Organizational Capacity for Complexity," submitted to International Conference on Business and Sustainability: Designing Sustainability, October, Portland OR. in October 2008.