Marketing and Strategy

Hosfeld & Associates works at the intersection of marketing and organizational strategy to help clients compete more effectively for attention, customers and resources. Our strategic recommendations are strengthened by our decades of practical experience in hands-on design and implementation of marketing programs. We create alignment between management strategy and marketing in order to strengthen execution, to resove ethical conficts and foster customer and stakeholder-centric thinking. We employ proven approaches to change management to assure strategies are implemented efficiently and effectively.

Whenever possible we incorporate collaborative processes to create deeper engagement with strategic and marketing plans, and growth initiatives. Although we offer a complete menu of services - from planning to marketing program execution - we also seek to build out clients' skills and resources through facilitated processes and coaching.

The Company’s Calling: Strategic Planning That Integrates Meaning and Mission

Hosfeld & Associates offers a strategic planning process to create alignment between “doing well” and “doing good.” Based on the strategic planning model Hosfeld & Associates has utilized for more than 15 years, “The Company’s Calling” lifts up the sense of vocation many feel about their work to its rightful place in organizational life. As we clarify and redefine the organizational strategy, the process identifies and prioritizes goals for creating social and world benefit while earning a profit. Download PDF for more information.

Tools and Frameworks

Hosfeld & Associates' approach to marketing consulting integrates a variety of tools and frameworks. Representative examples include: