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| Case HistoriesCenter for Ethical Leadership: Preparing To Scale, Exploring New Markets Hosfeld & Associates provided strategic leadership to this non-profit leadership organization as it explored new sources of earned-income and philanthropic support, and navigated a transition from founder to new management. Lakeland: Master Plan Community: Turnaround Hosfeld & Associates' strategic leadership; marketing planning, branding restarted a financially troubled master plan community, established a strong brand that supported continued development and sales. Tacoma Symphony Orchestra – Strategic Assessment Hosfeld & Associates conducted a strategic assessment that expanded possibilities for growing ticket sales. The Rainier Group – Regional and National Expansion Hosfeld & Associates was a partner in the local, regional and national growth of this financial consulting firm, providing strategic planning, leadership, and a holistic approach to branding that aligned business practices with the firm's strategic intent. TestimonialsAmerican Financial SolutionsNon-ProfitThis is a complex business and our success is based on integrity, professionalism, knowledge of the financial industry and developing personal trust....(Hosfeld & Associates) provided a great value to us in developing our marketing capabilities.-- Henry F. Keaton, American Financial Solutions Association of Telemedicine Service ProvidersHealthHosfeld and Associates was selected through a rigorous process and a field of candidates from across the US to help us build a more effective and user-friendly Web site, for health care professionals worldwide. They accomplished this and much more, including providing valuable market information to build other facets of the organization. We never regretted the decision to work with them, and in fact were so pleased with the group that the CEO then contracted with Hosfeld and Associates to conduct market research studies for an allied company. -Pat Wittenberg, Vice President, Marketing Center for Ethical LeadershipNon-Profit"You were able to bring strategic insight to the organization as we debated how best to identify clients and the services that would best serve the organization’s mission and purpose. Additionally, you were able to guide market based research into CEL’s alignment within the Sustainability sector which led to unforeseen benefits in terms of outreach and new sources of funding. " Eric Greenwood, President, Board of Directors "One of the particular gifts you bring is a deep-level understanding of marketing in the overall leadership of an organization. Many of your most powerful contributions to advancing marketing capacity at the Center were actually in the realm of organizational development...Your impact on our organization will continue to ripple through our work for years to come." Dale Nienow, Executive Director ConversayTechnologyHosfeld & Associates are miracle workers. (They) got the vision and got the desired results. Of the many amazing things that Kathleen and crew pulled off, the most admirable was the grace and speed with which it all happened. The money we spent …provided the highest ROI of any project we did in 2000. -Eric Albertson, Marketing Director GNAFinancialOver the years during which Kathleen Hosfeld worked with GNA, she demonstrated an ability to work effectively across a broad spectrum of marketing, strategic and consulting assignments. These ranged from tactical projects of short duration to longer term assignments for which considerable business understanding and strategic thought was required. Several assignments involved serving as the external supplier of marketing and consulting resources customarily provided by an entire internal department. Kathleen added considerable value to GNA in these assignments; she grasped the business issues quickly and brought thoughtful objectivity, clear analysis and candor to each, often mixed with needed humor. These attributes led to swifter problem identification, selection of alternative solutions, buy-in and execution. -Hans Carstensen III, Executive Vice President, Marketing Icicle Creek Music CenterArtsHosfeld & Associates has been an intrinsic part of our organization since its founding in 1994. As our out- sourced marketing director, Kathleen has expertly facilitated our entire public image from print materials to media relations with energy, understanding and consistent excellence. Her attention and deep understanding of our core values combined with her own dedication and high standards have quickly brought us into the mainstream of important arts organizations in the Pacific Northwest. -Marcia Kaufmann, Artistic Director Lakeland CommunitiesFinancialHosfeld and Associates was instrumental in providing pinpoint marketing solutions in a very cost-effective manner. We were challenged to re-start a community that had been in financial trouble under previous ownership. Our success surprised us as sales were so strong our builders couldn't keep pace with new housing starts. Kathleen's leadership was critical in establishing marketing direction, following through with the plan and implementing it well within budget. -Chuck Reppas, President Marylhurst UniversityEducational"We couldn't be happier with the results. The new Marylhurst University Web site is more than a beautiful structure. Its details reveal a user-friendly site tailored to Marylhurst's current needs and is adaptable for our future ones. We gained more than a new site. Throughout the complex Web re-design process Kathleen Hosfeld listened carefully, helped us frame the marketing challenges and proposed thoughtful solutions. She and her team were passionate about establishing a cohesive look and a sense of the Marylhurst community online, one that reflects the University's brand, strengths and values. -Pat Wittenberg, Director of Marketing and University Communications Occupational Health Services of Valley Medical CenterHealthIncreased our professionalism, focus and sense of priorities, and thereby effectiveness. Flexible, informed support. Very appreciated. -Lynn Hagerman, Program Director Old Kent BankFinancialKathleen was a catalyst for developing an approach to High Net Worth business owners. Her insight and project management were instrumental in launching our new Business Transition Services program. -Christopher McKinney, Old Kent Bank Seneschal AdvisorsFinancial"Hosfeld & Associates has been instrumental in helping us to clarify our core values and vision and incorporate them into our marketing plans. From designing our web site to developing client experience processes, the company has helped us to re-align what we actually do with what we say we do and believe. As a result, we have a renewed sense of identity and direction. In a very real and practical way, Kathleen and her team have helped us to “walk the talk.” - Jon M. Duncan, CFP, Founder, Managing Member, Seneschal Advisors, LLC SolutionsIQTechnologyMost consultants seem to have one tool to work with. You gave us a number of them. You delivered more than we expected. --Doug Wright Co-Founder, President and CEO Tacoma Symphony OrchestraArtsWith the insights offered by our work with Hosfeld & Associates we have begun the process of redesigning our marketing strategy and more importantly; we are rethinking our fundamental purpose and mission. They provided invaluable insight and information about our community and audience. The staff, board, and artistic assessments provided by Hosfeld and Associates have offered a new found direction and a clarity of purpose that has rejuvenated our entire organization. The Tacoma Symphony Orchestra has not only been able to go forward, but we have been able to go forward with purpose, enthusiasm, shared vision, and excitement over what the future holds. -- Harvey Felder, Music Director The Rainier GroupFinancialWith your help we have done a great deal more than we expected and achieved unexpectedly positive results. I sincerely appreciate your efforts. --Robert Gruber, President WeyerhaeuserManufacturingQuality. Professionalism. Timely. Creative. Experienced. High Value…. -Cheryl Gregson, Communications Manager ClientsArts Educational Financial Health Hospitality Manufacturing Non-Profit Retail Services Technology |
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