Client Experience

Description: Created media announcement of Alexandria Digital Literatures support of ebook formats for PalmPilot and Rocket ebooks.

Description: Delivered marketing strategy training for representatives.

Description: Conducted usability studies on ATSP’s existing Web site, and subsequently developed and implemented recommendations for design and content of the Web site. We created design templates that the client implemented using in-house talent.

Testimonial: Hosfeld and Associates was selected through a rigorous process and a field of candidates from across the US to help us build a more effective and user-friendly Web site, for health care professionals worldwide. They accomplished this and much more, including providing valuable market information to build other facets of the organization. We never regretted the decision to work with them, and in fact were so pleased with the group that the CEO then contracted with Hosfeld and Associates to conduct market research studies for an allied company.
-Pat Wittenberg, Vice President, Marketing

Description: Conducted customer dialogue sessions in preparation for rebranding of Canterwood, a masterplan community. Created transit advertising, print advertising and sales collateral.

Description: Conducted marketing assessment, developed first two organizational marketing plans, interim business development management, business model development, brand messaging, program development (sustainability programs), intellectual property strategy.

Testimonial: "You were able to bring strategic insight to the organization as we debated how best to identify clients and the services that would best serve the organization’s mission and purpose. Additionally, you were able to guide market based research into CEL’s alignment within the Sustainability sector which led to unforeseen benefits in terms of outreach and new sources of funding. "
Eric Greenwood, President, Board of Directors

"One of the particular gifts you bring is a deepl-level understanding of marketing in the overall leadership of an organization. Many of your most powerful contributions to advancing marketing capacity at the Center were actually in the realm of organizational development...Your impact on our organizaiton will continue to ripple through our work for years to come."
Dale Nienow, Executive Director

Description: Created graphic identity and promotional materials, as well as an interactive Web site for this symphony conductor renowned in Eastern Europe and the United States.

Testimonial: Hosfeld and Associates has consistently represented me in a very professional manner. The marketing and consultation provided has been instrumental to my work in Europe as well as the United States. I applaud Kathleen Hosfeld for the artistry, excellent quality and efficient service.
-Paul-Elliott Cobbs

Description: Created brochures for Columbia Consulting's forest products consulting and strategic direction divisions.

Description: Working with The Rainier Group, we provided supporting marketing services to the Business Transition Services program.

Description: Created two media events for industry trade shows Comdex and CES featuring eight Star Trek actors. The events introduced the company’s partnership with Samsung and its long-term product vision.

Testimonial: Hosfeld & Associates are miracle workers. (They) got the vision and got the desired results. Of the many amazing things that Kathleen and crew pulled off, the most admirable was the grace and speed with which it all happened. The money we spent …provided the highest ROI of any project we did in 2000.
-Eric Albertson, Marketing Director

Description: Conducted an assessment for this real estate engineering services firm to identify opportunities for growth.

Description: Created Web site for this real-estate consulting organization specializing in projects that advance environmentally sensitive land-use, sustainable building materials and environmentally responsible construction methods.

Description: Designed and delivered a training program to teach journalistic style of writing to staff of internal newspaper.

Description: Created strategic marketing plan, managed marketing programs for two years, coordinated development of Web site (which has since been redesigned), conducted search for media relations and advertising firms.

Description: Created the graphic identity and brand, developed launch communications program fand Web site or the opening of Fucile & Reising, LLP, a boutique law firm in Portland, OR.

Description: Provided outsourced marketing director services to this service lab offering both paternity and forensic DNA services.

Description: Worked with Gehl Design to create print collateral for this innovative merchant bank.

Description: Kathleen Hosfeld began her professional relationship with GNA in 1987 as an employee of Ogilvy & Mather, which managed the launch of GNA’s partnership with Bank of America, one of the country’s first programs to deliver annuities and packaged securities to bank customers.

In 1990, Hosfeld & Associates helped GNA write its first two corporate marketing plans, facilitating the contributions of 15 regional offices, and designing the company’s first integrated production spreadsheet to track product trends by type and by institution. Hosfeld & Associates provided graphic design and communications advisory services during the insurance industry insolvency crisis. We also developed unique calculators for the GNA Web site to help visitors learn the value of tax deferral and the impact of inflation.

Testimonial: Over the years during which Kathleen Hosfeld worked with GNA, she demonstrated an ability to work effectively across a broad spectrum of marketing, strategic and consulting assignments. These ranged from tactical projects of short duration to longer term assignments for which considerable business understanding and strategic thought was required. Several assignments involved serving as the external supplier of marketing and consulting resources customarily provided by an entire internal department. Kathleen added considerable value to GNA in these assignments; she grasped the business issues quickly and brought thoughtful objectivity, clear analysis and candor to each, often mixed with needed humor. These attributes led to swifter problem identification, selection of alternative solutions, buy-in and execution.
-Hans Carstensen III, Executive Vice President, Marketing

Description: Working with The Rainier Group, we provided supporting marketing services to the Business Transition Services and Wealth Managent programs.

Description: We worked with Icicle Creek through its start-up and for its first 10 years of operation. We were the outsourced marketing department for its annual chamber music festival and student institute, and providing promotion marketing consulting to a variety of other projects and programs. Our work included graphic design, print collateral, media relations, advertising, sales support, advertising sales, special events and public relations. Working with many volunteers, we also created the Icicle Creek Web site.

Testimonial: Hosfeld & Associates has been an intrinsic part of our organization since its founding in 1994. As our out- sourced marketing director, Kathleen has expertly facilitated our entire public image from print materials to media relations with energy, understanding and consistent excellence. Her attention and deep understanding of our core values combined with her own dedication and high standards have quickly brought us into the mainstream of important arts organizations in the Pacific Northwest.
-Marcia Kaufmann, Artistic Director

Description: Provided marketing planning and copywriting services to this full-service printing and graphics company.

Description: Provided an outsourced marketing director service to coordinate strategic marketing planning and execution of promotional activities for this successful master-planned community. Advertising campaign emphasized the theme "Lakeland - You Can Go Home Again."

Testimonial: Hosfeld and Associates was instrumental in providing pinpoint marketing solutions in a very cost-effective manner. We were challenged to re-start a community that had been in financial trouble under previous ownership. Our success surprised us as sales were so strong our builders couldn't keep pace with new housing starts. Kathleen's leadership was critical in establishing marketing direction, following through with the plan and implementing it well within budget.
-Chuck Reppas, President

Description: Redesign of University website, including pre-redesign usability studies, brand strategy consulting, digital branding design, brand messaging and related copy, information architecture and build. Complexities of this project included several different software systems – online courseware (Angel), student information system (Jenzabar), a library database and catalog software, and bookstore e-commerce site. On the backend is an extremely full-featured fully customized administration system (also called a Content Management System) which allows for management of 90% of the content on the site, with automatic ADA compliance, and search engine optimization.

Testimonial: "We couldn't be happier with the results. The new Marylhurst University Web site is more than a beautiful structure. Its details reveal a user-friendly site tailored to Marylhurst's current needs and is adaptable for our future ones. We gained more than a new site. Throughout the complex Web re-design process Kathleen Hosfeld listened carefully, helped us frame the marketing challenges and proposed thoughtful solutions. She and her team were passionate about establishing a cohesive look and a sense of the Marylhurst community online, one that reflects the University's brand, strengths and values.
-Pat Wittenberg, Director of Marketing and University Communications

Description: Reseller toolkits, CD product samplers, instore kiosk communications.

Description: Designed email marketing and media relations program to promote new educational and training programs to professionals who support the healthy development of young children.

Description: Coached internal communications team in the development of new content for main site, and promotional site for teachers.

Description: Provided a broad range of communications services to OHS including newsletter design, marketing database design, sales support materials, and marketing planning.

Testimonial: Increased our professionalism, focus and sense of priorities, and thereby effectiveness. Flexible, informed support. Very appreciated.
-Lynn Hagerman, Program Director

Description: Prior to its acquisition by Fifth Third Bank, Old Kent’s Private Client Group – which served the bank’s high net worth customers – was a loose affiliation of Wealth Management, Executive Insurance, Private Banking and other high net worth groups. Perceiving the value in cross-function al service delivery, they contacted Hosfeld & Associates to help them develop a sense of shared mission and market focus. We developed a messaging document that positioned all the groups according to the clients they served and their relationships to one another. We designed a sales presentation that introduced all the groups, and wrote a series of sales letters to introduce Private Client to prospective clients and their advisors.

Testimonial: Kathleen was a catalyst for developing an approach to High Net Worth business owners. Her insight and project management were instrumental in launching our new Business Transition Services program.
-Christopher McKinney, Old Kent Bank

Description: Marketing planning and strategy workshop.

Testimonial: We can't thank you enough for spending part of your Saturday and sharing your expertise and insights with us last week. It was invaluable to gain your perspective.
Shelly Yapp, Executive Director

Description: Designed and facilitated a strategic planning effort to help organization make transition from interim business plan to long-term vision.

Description: Created an image and a communication strategy that emphasized RFI’s industry credentials and expertise. Working with Gehl Design and Planet-IS, the scope included graphic identity, print collateral, advertising and Web site design

Testimonial: Hosfeld & Associates helped us create tools that say what we want to say and are easily presented to our prospective customers. The results are terrific.
-Rick Fisher, Founder

Description: We created the initial marketing and promotional strategy for this fixed-income money manager after its spin-off from SeaFirst Bank. Working with partner Gehl Design, the scope included development of graphic identity and print collateral. After a series of acquisitions and divestitures, the company renamed itself SeaCap Investment Advisors pursuing institutional as well as high net worth clients through the broker channel. We assisted them with repositioning materials including a successful direct mail program.

Testimonial: We have received tremendous feedback since launching our new corporate identity and direct mail campaign. Our new print materials are not only beautiful but they have proven to be a tremendous resource in our efforts to reposition our firm and build brand identity in a very crowded market.
-Lauri Nichols, Managing Partner

Description: We worked with Gehl Design to create a year-long campaign to promote Seattle Youth Symphonies' 50th Anniversary season. This program included advertising, publications, brochures, CD-ROM, multi-media presentation, direct mail and special events.

Description: Provided guidance to Executive Director and new board President on agenda, themes and norms for board retreat. Created a survey of board and staff opinions on a key issue and provided a report on findings.

Testimonial: “Thank you for the wonderful job of facilitating Saturday’s board retreat.   I thought it was a huge success, and feel that the SYSO board is pointed in the right direction and ready to go for the start of the season.   Your advice and preparation in putting together the agenda for the retreat was extremely helpful in getting us off to a good start. ”
- Dan Peterson, Executive Director

Description: Hosfeld & Associates work for Seneschal Advisors included business plan development, marketing plan development, company name and branding, website, and launch communications.

Testimonial: "Hosfeld & Associates has been instrumental in helping us to clarify our core values and vision and incorporate them into our marketing plans. From designing our web site to developing client experience processes, the company has helped us to re-align what we actually do with what we say we do and believe. As a result, we have a renewed sense of identity and direction. In a very real and practical way, Kathleen and her team have helped us to “walk the talk.”
- Jon M. Duncan, CFP, Founder, Managing Member, Seneschal Advisors, LLC

Description: We designed and developed the Sleeping Lady Mountain Retreat Web site and administration tool, and created a series of advertisements to promote the facility's conference services.

Description: Designed and facilitated a strategic planning effort that created awareness within the company of how to recognize synergy within its three divisions, how to analyze market opportunities and create market strategy.

Testimonial: Most consultants seem to have one tool to work with. You gave us a number of them. You delivered more than we expected.
--Doug Wright Co-Founder, President and CEO

Description: Designed advertising and print collateral for the Systems Three Resins firm, its epoxy adhesives and coatings which included its low VOC Epoxy Paint system. We created one of the first ecommerce Web sites in this industry for the original owners.

Description: Completed a marketing assessment and print collatral for the 2007-2008 symphony season.

Testimonial: With the insights offered by our work with Hosfeld & Associates we have begun the process of redesigning our marketing strategy and more importantly; we are rethinking our fundamental purpose and mission. They provided invaluable insight and information about our community and audience. The staff, board, and artistic assessments provided by Hosfeld and Associates have offered a new found direction and a clarity of purpose that has rejuvenated our entire organization. The Tacoma Symphony Orchestra has not only been able to go forward, but we have been able to go forward with purpose, enthusiasm, shared vision, and excitement over what the future holds.
-- Harvey Felder, Music Director

Description: Developed the graphic identity and print collateral for this group, whose founder, Kip Gregory is author of Winning Clients In a Wired World.

Description: Provided both marketing consulting and strategic planning to reposition The Rainier Group as consultants to high net worth business owners. Our work for the Rainier Group included consulting with shared clients Old Kent Bank/Fifth Third Bank, Grand Rapids

Testimonial: With your help we have done a great deal more than we expected and achieved unexpectedly positive results. I sincerely appreciate your efforts.
--Robert Gruber, President

Description: Designed and executed a highly successful media relations program that garnered coverage for Tunturi home fitness products in fitness, women’s, men’s and interior design publications.

Testimonial: We have seen more coverage of Tunturi and Tunturi products in the past 14 months than we have with previous agencies combined.
-Karen Dixon, General Manager

Description: We provided print collateral and media relationship support to this String Quartet as it toured the former Soviet Union.

Description: Created print collateral materials for environmentally friendly Containerboard Packaging including the Wrap-n-Cap and ClimaPak products. Our partner was Gehl Design.

Testimonial: Quality. Professionalism. Timely. Creative. Experienced. High Value…. we are so pleased with the final piece.
-Cheryl Gregson, Communications Manager

Description: Provided recommendations on Internet advertising and sources of referral to reverse downward trend in sales for this music business. Redesigned Website to reflect both weddings and corporate events market.

Testimonial: “Working with Hosfeld & Associates has not only been a pleasure, it’s been profitable for my business! Kathleen's extensive knowledge of marketing is abundantly clear in her ongoing assessment of my business and its 'marketing gaps', while her quick grasp of the image and tone appropriate to my business has proven invaluable time and again. I love going to my new Web site …it is up-to-date, professional and eye-catching while being extremely user friendly and totally reflecting the spirit of my business.”
-- Megan Imrie, Windsong Classical Trio