News

New Workshop/Retreat Offered on Purpose and Strategy

Executive and leaders interested in exploring the benefits of organizational purpose and purpose-informed strategy will find our workshop an inspiring introduction and orientation.

Building on the insights of such books as Firms of Endearment and It's Not What You Sell, It's What You Stand For, this retreat/worship explores the business case for purpose-based leadership and strategy as well as the key aspects of integrating purpose into organizational planning, operations and culture.
From Vision to Opportunity: Cultivating Purpose‐Driven Strategy & Leadership

Dialogue: The Conversational Nature of Marketing and Strategy

Increasingly strategy and marketing must take into account what poet David Whyte refers to as the "conversational nature of reality." Read more:
Listening Blog: Dialogue

"Taking Your Story to Scale:" Green Festival May 21

Kathleen Hosfeld will present "Taking Your Story To Scale" at the Green Festival, May 21, at the Qwest Event Center in Seattle.

Strategy Services to Help Companies Thrive in the Sustainability Economy

Hosfeld & Associates Inc. and Ron Benton & Associates, Inc. announce an alliance to deliver strategic services to accelerate the return on investment from commitments to sustainability, stakeholder partnerships and trust-based business practices. These services are for companies that have already experimented with and seen benefit from waste and energy management practices, and that are looking for new opportunities for innovation, competitive differentiation, and strengthened customer relationships. Our stakeholder engagement services help companies tap the creative potential of relationships with customers, employees and other partners. Our rapid strategy services help clients get traction on new initiatives and design them for maximum returning in value and learning. Who may benefit most from these services?
Read the Announcement: Hosfeld & Associates Alliance with Ron Benton & Associates

Select the title of this news item to download detailed information about the services offered.

The Transformation of Marketing

As many are revolutionizing their businesses by adopting the triple-bottom line or a social venture orientation, the practice of marketing is also evolving. Challenging the status quo of intrusive, coercive marketing practice, these firms are demonstrating that "doing the right thing" makes bottom-line sense. The emerging model requires a different philosophy, organization and skills.
Read the Article:
The Transformation of Marketing
And the related article:
Stakeholder Marketing: Building Trust and Loyalty in a Cynical Market
And the related article:
Two Roads Converge in a Wood: Sustainability and the Path to Transformed Marketing

Hosfeld, Mish to Present at International Business and Sustainability Conference

Kathleen Hosfeld and Jenny Mish will present their paper "Marketing, Sustainability and Organizational Capacity for Complexity" at the second annual international conference on Business and Sustainability, October 15 to 17, hosted by Portland State University.

Publications

Research Report: Leadership of Sustainability

“The Leadership of Sustainability: A study of characteristics and experiences of leaders bringing the ‘triple-bottom line’ to business,” was created for the Center by Pat Hughes, Senior Associate and Project Director, with contribution from Kathleen Hosfeld, Special Projects Consultant.

"Marketing, Sustainability and Organizational Capacity for Complexity"

Hosfeld & Associates' Jenny Mish and Kathleen Hosfeld presented the paper "Marketing, Sustainability, and Organizational Capacity for Complexity," submitted to International Conference on Business and Sustainability: Designing Sustainability, October, Portland OR. in October 2008.

Sustainability and the Path to Transformed Marketing

Is sustainability a path that will transform marketing practice to a high-integrity model that works better for companies and customers alike? Companies deepen their engagement with sustainability in stages and each stage of engagement with sustainability presents its own marketing challenges and opportunities. At what point does engagement with sustainability create an adaptive change that transforms marketing practice?
Select title for more.

Newsletter Archive -- Listening, our quarterly eNewsletter

Our quarterly publication, Listening is our vehicle for giving away some our best resources and thought leadership. Subscription is free, and we warmly welcome your requests and suggestions. We are listing.

Value Proposition Worksheet

A value proposition is a statement that clarifies what you are offering, to whom, how your offering solves a problem or meets a need, and how it is different from other similar products or available substitutes.

Although many consider this an elevator pitch, we consider the value proposition the homework one must do to create an elevator pitch (elevator pitches work best when they use natural speech; a value proposition is not typically something you’d blurt out to a stranger in an elevator who asks you what you do). And while many who use value propositions assume they are focused strictly on customers (economic buyers), Hosfeld & Associates uses value propositions to define relationships between a company and its customers and other stakeholders.

Select the title for more information and to download our free value proposition worksheet.

PNC UCC Assessment Report

Final Report for PNC UCC Technology and Communications Assessment.