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Hosfeld & Associates Articles

The following articles, some published in our first years of operation, offer what we consider to be timeless truths about marketing and business success.

Marketing "Before" and "After" Sustainability
byKathleen Hosfeld
(Written with Jenny Mish, Associate) Thousands of sustainability oriented startups are creating game-changing innovations in products, services, industry partnerships, supply chain management and more as they seek to integrate values of social justice and environmental stewardship into their business practices. What makes their approach to marketing different from organizations that don’t practice sustainability? How might that approach help organizations just beginning to integrate sustainability practices?